This campaign of simple "green" messages, will always be one of my proudest moments. It came in a year when many companies were telling environmental stories. Working with General Motors, we uncovered and shared a few of the programs and efforts they have always been involved with and continue to support regardless of trends. Animations were purposely built for easy translation to online units. Spots launched with "Planet Green" a channel of the Discovery Network.
As with any project, we explored the extension of the campaign into other media and the real world.