It doesn’t get any more fun than Nesquik. If you are an art director you are constantly asked to come up with extensions to a campaign for a pitch - "what would this idea look like as a bus wrap or on a subway platform?" This campaign began with a national media buy of unique spaces for us to fill. Nothing speculative about it, it was all real and all going up. It was an amazing opportunity to spread our message in unique OOH locations and interactive media. We produced outdoor concepts and executed them in more than seven major markets around the U.S.
