In 2021 I worked with Conductor Productions and Imperfect Foods on this series of Brand Response spots. We collaborated to find a brand voice and clear communication for a brand that had a great and timely story at the height of the pandemic. We helped them tell the story while moving products, all with the help of a family that was also working remotely.
Early in 2022, we pitched IF on an animated short where an imperfect cast of vegetables would take the stage. It ended up being a fun creative exercise for personifying the produce and executing them in stop animation. Sadly the project is still on hold.
