I have partnered with Chesapeake Conservancy for several years. Together we served their clients in several Identity and communication projects before they asked me to refresh their own identity. The desire was to give them a new life, showing human experiences in the bay while representing the bounty of wildlife that calls the Chesapeake Bay home. A big departure for the update was to be digital-first, not sparing the number of colors.
As a responsible designer, I recognized that they needed a family of logos to serve in many applications, large and small, digital and traditional.
There was also a desire to have a logo that was more "Swag worthy" - Something that would be worth the price of a T-shirt. A bumper sticker people would put on with pride, and have other folks ask where they could get one.
Arc PBC is a new venture dedicated to funding green energy initiatives across the United States and employing contractors and workers from disadvantaged communities. For this logo, we strived to project an uplifting effort for the future.
Cenegenics is a concierge healthcare and wellness alternative that bases its care for clients on extensive testing and personalized service. The ask from Cenegenics was to reimage and refresh their brand, starting with their logo and wordmark.
Through a deep dive into what they do, we gravitated towards the idea that their premium service could be represented by a faceted gemstone, and naturally, that gem would take the shape of a blood drop, from which so much health information can be learned.
NPS Chesapeake Gateways is a system of access points for waterways of the bay.
Accenture Interactive Studios - branding for our production and post-production facility inside Mackevision.
The Insight Scout - is a strategic marketing agency based in Berkley Michigan.
ARCB - Premiere Ballet Academy in Novi Michigan
Tellus Aware - Is a non-profit organization that educates about environmental issues through games and experiences
Champions of the Chesapeake - Yearly event awarding individuals and organizations that make an environmental difference
Litter Critters - Initiative to make marketable plush toys from discarded fabric
CTI - Pennsylvania-based department that supports watershed improvements to benefit agriculture and the environment
Solar Oysters - an engineering design firm that makes solar-powered platforms for vertical oyster farming.
Pappa Mack Banjos - as a creative outlet, I make folk-style banjos by hand. I named the brand after my grandfather.
SW - Reminiscent of silver wire embroidery I made this mark for my wife who had a career in apparel design and production
Durable Goods - A creative agency in Troy Michigan that I often partner with.