While employed at MRM//McCann I volunteered to join the global team at Commonwealth//McCann and help generate ideas and executions for global and localized marketing partnerships. Chevrolet and Manchester United have one of the most visible partnerships. Outside of that spotlight, Chevrolet actively supports soccer and sports for youth at local levels around the world. I conceived and produced original content and advertising, and at the same time worked as a production artist on print, display, and digital assets. I even played the role of photographer during pitch-build events. It was a pleasure at all levels to see how soccer can bring about beautiful possibilities in young lives.
