One of my first projects at DH+ was making this motion piece for WebTV and other shopper media. It was executed by Alloy VFX in Covington KY with stock 3D elements sourced online, and digital twins of Fram filters.
Despite minimal budgets, everyone needs motion these days. I made several Preroll, WebTV, and Shopper site assets for Fram and Autolite in 2020-21.
We worked to give Fram an extensive rebrand in 2021, developing detailed customer personas along with an evolution to their brand voice as well as look and feel.
Mood boards led the discussion and influenced our work for years to come and the work of Fram's in-house team.
With the brand truth that Fram has a filter for your car, no matter what you drive, I developed a collage campaign out of royalty-free stock. Fun, arresting, and economic, this campaign was adopted and executed across all media. Eventually it influences the message and concept of this campaign launch spot produced later in the year.