In the last couple of years, my main focus has been at Commonwealth//McCann working to generate content and assets for Chevrolet Global. This job is so much more than shooting cars. I'm producing entire packages of assets. Each version is crafted for regions and markets around the world to be able to pick up and use. Shooting globally is complicated and I have taken it seriously while maintaining a high level of quality. I consider myself very lucky to have been able to work with world-class photographers and their crews. Learned so much each time out while working hard and having fun. Post-production on these jobs lasted for months and included extensive work in color shifting, product revisions, and talent versioning.
Each image is planned and composed to be usable at any proportion across all media.
For Equinox we produced a full range of simple motion content to be shared socially around the globe.