The launch of the BuyPower Card was a joint effort between McCann//Detroit and MRM//McCann. It was an eighteen-month process from strategy development to launch. I was involved from the beginning, wrangling creatives from both companies and several groups to come up with concepts. From that stage, I guided work through multiple rounds of testing and oversaw the production of a launch broadcast effort. I worked on a look and feel, that would be consistently carried through print, direct, and online efforts. In the years following, I worked to update and refine the messaging and executed several other online video creative pieces as a member of the MRM creative department.
